Electrada brings reliability to the EV charging infrastructure (Gigabit Media)

In order to build an infrastructure that consumers can actually count on, Electrada has set some standards.

Electrada brings reliability to the EV charging infrastructure

If you couldn’t find a gas station within 50 miles of your daily commute, would you feel confident in buying a gas-powered car? Probably not. That’s the type of conundrum that electric vehicles have faced as they gain traction. In order for drivers to feel good about switching to an EV from their internal combustion vehicle, they need to see a charging infrastructure that they can rely on.

This is the challenge that Cincinnati-based Electrada has come to address. The company seeks to increase both the reliability and availability of EV charging, specifically in the Midwest where such EV charging options have been lacking.

“We came into the market with the idea that we would focus specifically on reliability of the infrastructure,” says Chief Operating Officer, Irina Filippova.

In order to build an infrastructure that consumers can actually count on, Electrada has set some standards. Many companies only provide the machinery needed for EV charging, but don’t manage the operation. Elecrata created a turnkey solution business model for EV charging, and acts as both the owner and the operator of the charging infrastructure.

“We are committed to a service level agreement with our site host partners,” Filippova says. “We maintain a high uptime, we maintain reliability and availability of infrastructure for those EV drivers who want to use it.”

For site hosts, this can be a game changer. By taking care of everything in the infrastructure, Electrada ensures smooth sailing every step of the way.

“You don’t have to figure out, as a site host, whether an issue of reliability is on the hardware or software side,” Filippova says.

High quality, rugged equipment.

Electrada sources their equipment from FLO, a company out of Canada that builds rugged EV chargers made to tolerate extreme temperatures and the wear and tear of urban environments. All of the Electrada chargers are networked, which adds benefits like visibility, enhanced driver experience, and helpful data for site hosts.

So far, Electrada has around 60 charging ports in Cincinnati, Dayton, and Columbus with many more to come. Most of these chargers are in public spaces, like the Cincinnati Art Museum and Cincinnati’s Findlay Market. The company has also deployed multiple chargers at residential properties. According to Filippova, both use cases applaud the value that the chargers add to their space.

“What we’ve been hearing from both sides is that it has enhanced the attractiveness of the site,” Filippova says. “Having that amenity enables the site host […] to really talk about their site in a different way, [and] promote this amenity to their patrons and customers.”

Residential and workplace locations are huge segments for the EV charging infrastructure. If consumers don’t have the convenience of charging overnight at home, they may be able to own an EV if they can charge at work. Because of that, Electrada is focusing on the residential and workplace use cases, as well as the fleet use case.

The future is fleet electrification.

“The fleet electrification for us is going to be a strategic segment,” Filippova says, “because this is where the savings for fleet owners could be the greatest — both in terms just of sheer total cost of ownership of an electric vehicle, and less of a need for maintenance.”

Although electric vehicles make up a small percentage of the vehicle market now, major companies like GM are promising to shift entirely to electric cars in the near future. Whether or not these automakers keep to their timelines, it seems certain that consumers will soon see far more EV options to choose from. Still, that appeal won’t matter if the infrastructure isn’t there.

“The EV charging infrastructure simply isn’t available and needs to be available before you can actually comfortably make that purchase,” Filippova says.

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